Phase 01 of 07
Set Up Your Store
Your storefront is where people land after clicking your ad and hand over their money. Pick your path below — new or already set up.
This Phase at a Glance
STEP 01
Choose Your Storefront
Pick Stan Store or Beacons. Under 20 minutes.
STEP 02
List Your Product
Title, price, description, cover, delivery.
STEP 03
Connect Payments
Stripe and PayPal, same settings page.
STEP 04
Add an Order Bump
One checkbox. 20–40% more revenue.
?
Which path are you on?
Choose your starting point below
Starting Fresh
I don't have a store yet
We'll help you pick a platform and get set up in under 20 minutes.
Start at Step 01 →
Already Set Up
I already have a store
Stan Store or Beacons already set up. Jump straight to your product listing.
Skip to Step 02 →
01
Choose and set up your storefront
New to selling? Start here — takes under 20 minutes
›
Already have a store?Skip this step entirely and go straight to Step 02 — Create Your Product Listing.
You need a page where your product lives, people can buy it, and it delivers automatically the moment they pay. Here are the two platforms we recommend, ranked by ease of setup — both offer a free trial so you can test before committing:
Our #1 Pick
Stan Store — $29/mo (14-day free trial)
Built for creators selling digital products. Clean checkout, email list, and AutoDM (auto-DM) included free on every plan — including the base $29/mo tier. Note: Meta Pixel tracking requires the $99/mo Creator Pro plan, not the base plan.
Sign Up for Stan Store →
Also Works
Beacons — Free to Start
Great budget option. Smart Replies (auto-DM) is built in free. Pixel tracking requires Creator Plus at $30/mo.
Sign Up for Beacons →
Video Walkthrough — Stan Store Account Setup
▶
Stan Store Account Setup Walkthrough
Replace this with your YouTube embed URL
✓
Signed up for your chosen platform✓
Account verified — email confirmed✓
Profile set up — name, photo, bio✓
Ready to create your first product listing02
Create your product listing
Title, price, description, cover image, product file
›
Video Walkthrough — Stan Store Product Listing
▶
Stan Store Product Listing Walkthrough
Replace this with your YouTube embed URL
Follow the video above, then use the AI prompt to write your description before filling out the listing.
✦ AI Prompt — Sales Page Description
"Write a high-converting sales page description for my digital product.
Product name: [YOUR PRODUCT NAME]
What it is: [WHAT YOUR PRODUCT IS — guide, template, planner, course, etc.]
Who it's for: [YOUR TARGET BUYER]
Main result they get: [THE TRANSFORMATION OR OUTCOME]
Price: $[PRICE]
Write it in this exact structure:
1. One-line hook that stops the scroll — speak to their exact pain point
2. Three short pain point bullets that make them think 'that's literally me'
3. A one-sentence bridge that introduces my product as the fix
4. 'What's Inside' — 4-6 bullets, each starting with a benefit not a feature
5. 'How It Works' — 3 numbered steps showing how simple this is
6. One sentence of social proof or credibility (use a placeholder if I don't have proof yet)
7. A strong closing CTA that creates urgency without sounding desperate
Tone: confident, direct, like a smart friend explaining something simple. No corporate language, no hype words like 'revolutionary' or 'game-changing.' Keep total length under 200 words so it doesn't overwhelm a mobile buyer."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Product name: [YOUR PRODUCT NAME]
What it is: [WHAT YOUR PRODUCT IS — guide, template, planner, course, etc.]
Who it's for: [YOUR TARGET BUYER]
Main result they get: [THE TRANSFORMATION OR OUTCOME]
Price: $[PRICE]
Write it in this exact structure:
1. One-line hook that stops the scroll — speak to their exact pain point
2. Three short pain point bullets that make them think 'that's literally me'
3. A one-sentence bridge that introduces my product as the fix
4. 'What's Inside' — 4-6 bullets, each starting with a benefit not a feature
5. 'How It Works' — 3 numbered steps showing how simple this is
6. One sentence of social proof or credibility (use a placeholder if I don't have proof yet)
7. A strong closing CTA that creates urgency without sounding desperate
Tone: confident, direct, like a smart friend explaining something simple. No corporate language, no hype words like 'revolutionary' or 'game-changing.' Keep total length under 200 words so it doesn't overwhelm a mobile buyer."
✓
Product title — name your own digital product✓
Price — set between $17–$47✓
Description — paste the output from the AI prompt above✓
Cover image — designed in Canva, branded to you✓
Product delivery — upload your file or link to where it's hosted03
Connect Stripe and PayPal
Both go inside your storefront's payment settings
›
These aren't separate platforms — they plug into whichever storefront you picked in Step 1. Connect both so buyers can pay by card or PayPal. Skipping one costs you sales.
Do this before you run a single adNothing kills momentum like traffic arriving with no way to pay you.
✓
Stripe connected and verified✓
PayPal connected✓
Test purchase completed — product delivers automatically04
Add an order bump
One checkbox at checkout. 20–40% more revenue. No extra ads.
›
An order bump appears at checkout as a one-click add-on. Zero extra selling, significant revenue lift.
What to offerA prompt pack, swipe file, or template at $9–$17 — 30 minutes to create, directly complements your main product.
✦ AI Prompt — Order Bump Ideas
"I sell a $[PRICE] digital guide about [TOPIC]. Suggest 5 order bump ideas at $9–$17. Each takes under 2 hours to create, delivers as PDF or Google Doc, directly complements the main product. Format: Title | Price | What's included | Why buyers want it."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Phase 02 of 07
Set Up Instagram
When someone clicks your ad they land on your profile. They decide in 3 seconds whether to trust you. Make those 3 seconds count.
01
Set up your professional account
Professional account type, branded username, clear niche
›
Settings → Account → Switch to Professional Account → Creator or Business. This unlocks insights and the ability to run ads.
On choosing a usernameName your account after YOU or your brand — not your product. Products evolve. Your brand shouldn't have to restart.
02
Write your bio with AI
3 lines. What you do, who it's for, where to click.
›
✦ AI Prompt — Instagram Bio
"Write 5 Instagram bio versions for someone who sells [YOUR PRODUCT TYPE] to [YOUR AUDIENCE].
Each version must:
- Be 3 lines max (Instagram bio limit)
- Line 1: what I do, stated as a result not a job title
- Line 2: who it's for, specific enough that the right person feels personally called out
- Line 3: CTA to click the link, framed as an action not an instruction
Write 5 different angles: confident/direct, faceless/anonymous-friendly, curiosity-driven, credibility-led, and beginner-friendly.
Rules: No emojis stacked more than 2 per line. No 'helping you' or 'passionate about.' Each version should sound like a different person wrote it, not 5 variations of the same sentence."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Each version must:
- Be 3 lines max (Instagram bio limit)
- Line 1: what I do, stated as a result not a job title
- Line 2: who it's for, specific enough that the right person feels personally called out
- Line 3: CTA to click the link, framed as an action not an instruction
Write 5 different angles: confident/direct, faceless/anonymous-friendly, curiosity-driven, credibility-led, and beginner-friendly.
Rules: No emojis stacked more than 2 per line. No 'helping you' or 'passionate about.' Each version should sound like a different person wrote it, not 5 variations of the same sentence."
03
Post 6 reels before running ads
A full grid signals trust. An empty grid signals skip.
›
Batch all 6 in one sitting — it's one hour of work that sets the entire foundation before you spend a dollar on ads.
✓
Reel 1 — Introduce yourself or your brand✓
Reel 2 — The problem your product solves✓
Reel 3 — A quick tip or win in your niche✓
Reel 4 — Social proof or a result screenshot✓
Reel 5 — Behind the scenes or your process✓
Reel 6 — Your ad reel (built in Phase 3)
Phase 03 of 07
Create Your Ad Reel
Five to seven seconds. One bold line of text. A caption that closes. That's the entire formula — and it works with or without showing your face.
01
The 4-part reel formula
Every converting ad reel has these exact elements
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1
Video — 5–7 second clip. You, lifestyle, product mockup, or royalty-free stock from Pexels.2
Hook — Bold text on screen. One sentence. Creates curiosity or calls out your audience directly.3
Caption — This is where you explain the product, build trust, and get the click.4
CTA — "Comment [KEYWORD] and I'll send you the link." This triggers your auto-DM.02
10 proven hook templates
Copy, customize, and A/B test these
›
Run 2–3 as separate ad creatives. The one with the best CTR is your winner to scale.
I made my first online sale in 24 hours with a $5 ad — here's the exact setup.
No following. No daily posting. Just one digital product and one ad running in the background.
POV: You set up one ad on Sunday and wake up to sales notifications on Monday.
The problem with "passive income" advice — and what actually works for beginners.
Stop boosting posts. Here's the ad strategy that actually converts for digital products.
I was skeptical too — then I ran a $5/day ad and saw my first sale in 36 hours.
Coaches and solopreneurs — this is the simplest way to add a digital income stream this week.
What if one product could pay for your groceries every week — on autopilot?
I don't post every day. I don't have 10K followers. I just have this system.
This $27 AI guide made me [RESULT] — and you can sell it too and keep every dollar.
✦ AI Prompt — Custom Hooks For Your Product
"Write 10 Instagram reel hooks for a digital product called [PRODUCT NAME] at $[PRICE]. It helps [AUDIENCE] achieve [RESULT] without [PAIN POINT].
Each hook must:
- Be 1–2 sentences, designed to work as bold text overlay on a 5–7 second video
- Make someone stop scrolling within the first 3 words
- Pass this test: would a stranger who has never heard of me feel personally called out?
Write across 4 angles, 2-3 hooks each: curiosity ('what nobody tells you about...'), specific results ('I made $X in Y days'), pain/relatability ('if you've ever felt...'), and pattern interrupt (says the opposite of common advice).
Rules: No 'game-changing,' 'revolutionary,' or generic hustle-culture language. No hook should sound like it could apply to any product — every hook must be unusable by a competitor selling something else."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Each hook must:
- Be 1–2 sentences, designed to work as bold text overlay on a 5–7 second video
- Make someone stop scrolling within the first 3 words
- Pass this test: would a stranger who has never heard of me feel personally called out?
Write across 4 angles, 2-3 hooks each: curiosity ('what nobody tells you about...'), specific results ('I made $X in Y days'), pain/relatability ('if you've ever felt...'), and pattern interrupt (says the opposite of common advice).
Rules: No 'game-changing,' 'revolutionary,' or generic hustle-culture language. No hook should sound like it could apply to any product — every hook must be unusable by a competitor selling something else."
03
Write your caption with AI
The caption closes the sale. The video just earns the read.
›
Caption FormulaRelate to the pain → Introduce the system → What's included → One line of proof → CTA with keyword
✦ AI Prompt — Reel Caption
"Write an Instagram reel caption for a $[PRICE] digital product called [PRODUCT NAME]. Helps [AUDIENCE] get [RESULT] via Meta ads + auto-DM. No followers needed.
Follow this exact structure:
1. Opening line — name the specific moment of frustration my audience feels (not a generic problem statement)
2. One sentence: what changed when I found this approach
3. Three things included, written as outcomes not features
4. One line of proof or specific detail that makes this feel real, not theoretical
5. CTA: 'Comment '[KEYWORD]' and I'll send you the link.'
Tone: warm, like texting a friend who asked for help — not announcing a launch. Under 200 words. No hashtag stacking at the end."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Follow this exact structure:
1. Opening line — name the specific moment of frustration my audience feels (not a generic problem statement)
2. One sentence: what changed when I found this approach
3. Three things included, written as outcomes not features
4. One line of proof or specific detail that makes this feel real, not theoretical
5. CTA: 'Comment '[KEYWORD]' and I'll send you the link.'
Tone: warm, like texting a friend who asked for help — not announcing a launch. Under 200 words. No hashtag stacking at the end."
Audio WarningIf this reel becomes an ad, use Original Audio or royalty-free music only. Copyrighted audio blocks Meta from running your ad.
Phase 04 of 07
Auto-DM Setup
Someone comments your keyword at 2am. Three seconds later they have your link. You wake up to a sale. This is what automation actually looks like.
01
Choose your auto-DM tool
Stan AutoDM, ManyChat, or Beacons Smart Replies
›
Easiest If You're On Stan
Stan AutoDM
Built into Stan Store on every plan — including the base $29/mo tier. No extra app, no extra cost. Simplest setup of the three. Best choice if you're already using Stan Store as your storefront.
Most Powerful
ManyChat
Free tier available. Instagram + Facebook simultaneously. More powerful triggers, flows, and follow-up sequences. Best if you want more control later.
Alternative
Beacons Smart Replies
Built into Beacons — no extra app. Simple keyword → DM. Good if you want everything in one platform. Instagram only.
Pick only oneThese tools fight for control of your Instagram DMs. If you have ManyChat connected and also try to turn on Stan AutoDM, neither will work correctly. Fully disconnect any other auto-DM tool before setting up a new one.
02
Set up your auto-DM tool
Instructions for whichever tool you picked above
›
If you picked Stan AutoDM:
✓
In your Stan dashboard, click AutoDM in the left sidebar (if you don't see it, click + More and toggle AutoDM on)✓
Click Connect Instagram → log in → click Allow on every permission screen (must include "Access and manage comments")✓
Click Let's Go to start your first automation✓
Enter your trigger keyword — what someone has to comment or DM to get the link✓
Write the message they'll receive, with your product link inside✓
Choose On All Posts (or select specific posts) so the automation knows where to listen✓
Click the link yourself from your phone to confirm it opens the correct product and lets you pay✓
Test by commenting your keyword from a second account or asking a friend to try itAlready using ManyChat?You must fully disconnect it from Instagram first, or Stan AutoDM will not fire. Stan's official help docs confirm this is the #1 setup error.
Video Walkthrough — ManyChat Auto-DM Setup
▶
ManyChat Auto-DM Setup Walkthrough
Replace this with your YouTube embed URL
If you picked ManyChat:
✓
manychat.com → Sign up free → Connect Instagram✓
Automation → New Flow → name it after your product✓
Trigger: Instagram Comment Contains → enter your keyword✓
Action: Send DM → paste your message with product link✓
Add your product URL as a button inside the DM — copy this link directly from your storefront, not your homepage✓
Click the link yourself from your phone to confirm it opens the correct product and lets you pay✓
Test by commenting your keyword from a second accountThe #1 mistake herePasting your storefront's homepage link instead of the direct product page. Buyers land on the wrong page, get confused, and leave. Always copy the link from inside the specific product listing.
Pick a specific keywordUse something unique like "DAILY" or "ENGINE" — not just "LINK". Different keywords across posts = track which content converts best.
If you picked Beacons Smart Replies:
✓
In your Beacons dashboard, click Smart Replies in the left sidebar✓
Click Connect Instagram → log in → Allow on every permission screen✓
Click Create New Reply → choose Comment Trigger✓
Enter your trigger keyword — what someone has to comment to get the link✓
Write the DM message, with your product link pulled directly from your Beacons store — not your homepage✓
Select which posts this should run on, then save✓
Click the link yourself from your phone to confirm it opens the correct product and lets you pay✓
Test by commenting your keyword from a second accountAlready using ManyChat or Stan AutoDM?Disconnect it from Instagram first — only one auto-DM tool can control your comments and DMs at a time.
03
Your DM scripts — 3 variations
Copy, customize, use the one that fits your voice
›
Warm: "Hey! So glad you're interested 🙌 Here's the link to [PRODUCT NAME] — walks you through the exact system step by step. Any questions, just reply! → [YOUR LINK]"
Direct: "Here's your link to [PRODUCT NAME] 👇 [YOUR LINK] — Everything you need is inside. Let me know if you have questions!"
Value-first: "You asked for it! [PRODUCT NAME] is a step-by-step AI-powered system for daily digital product sales. No following needed. Grab it here → [YOUR LINK] 💸"
✦ AI Prompt — Custom DM Scripts
"Write 5 auto-DM scripts triggered when someone comments [KEYWORD] on my reel. Delivers link to [PRODUCT NAME] at $[PRICE].
Each script must:
- Be under 50 words
- Sound like a real person typed it in the moment, not a template
- Include [YOUR LINK] as a placeholder
- Acknowledge that they just took an action (commenting) — don't ignore that context
Write 5 different tones: warm/excited, direct/no-fluff, value-first (remind them what's inside), mild urgency (without being pushy), and casual/short (for people who DM fast and skim).
Rules: No 'Hey there!' generic openers. No more than 1 emoji per message. Each message should feel like it could only be replying to someone who just commented a keyword — not a cold DM."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Each script must:
- Be under 50 words
- Sound like a real person typed it in the moment, not a template
- Include [YOUR LINK] as a placeholder
- Acknowledge that they just took an action (commenting) — don't ignore that context
Write 5 different tones: warm/excited, direct/no-fluff, value-first (remind them what's inside), mild urgency (without being pushy), and casual/short (for people who DM fast and skim).
Rules: No 'Hey there!' generic openers. No more than 1 emoji per message. Each message should feel like it could only be replying to someone who just commented a keyword — not a cold DM."
Phase 05 of 07
Set Up Meta Ads
Your reel becomes a paid ad that reaches thousands who've never heard of you. Meta does the targeting. You set the budget and let it run.
01
Create your Meta Business Suite
business.facebook.com — about 10 minutes
›
Video Walkthrough — Meta Business Suite Setup
▶
Meta Business Suite Setup Walkthrough
Replace this with your YouTube embed URL
Read Before You StartUse your personal Facebook account. If creating a new one, go slow — build activity before touching Ads Manager to avoid restrictions.
✓
business.facebook.com → Create a Business Portfolio✓
Add your Facebook Page (or create a new one)✓
Add your Instagram account to the portfolio✓
Create Ad Account — name: "[YOUR BRAND] - Ad Account"✓
Set timezone and currency — cannot be changed later✓
Add payment method to Ad Account✓
Confirm Full Control under the People tab02
Create your first campaign
Objective, budget, audience, and ad settings
›
Video Walkthrough — Creating Your First Campaign
▶
Meta Ads First Campaign Walkthrough
Replace this with your YouTube embed URL
✓
Campaigns → green Create button✓
Objective: Sales✓
Budget type: Ad Set Budget✓
Conversion location: Website✓
Performance goal: Maximum conversions✓
Conversion event: Purchase✓
Daily budget: $5–$20/day to start✓
Start date: Next day at 12am your timeAudience in 2026Ages 21–55, all genders, NO detailed targeting. Meta's Andromeda algorithm finds your buyers when your hook is specific. Detailed targeting limits reach now.
03
Set up your ad creative
Use your Phase 3 reel as the ad video
›
✓
Ad Setup → Create Ad → Single image or video✓
Creative Source → Manual Upload → upload your reel✓
Destination → Website → paste your product sales page URL (not homepage)✓
Click to verify the URL opens correctly✓
CTA button → "Learn More" or "Shop Now"✓
Primary text → paste your caption from Phase 3✓
Review and PublishApproval TimeMeta reviews ads before they run — usually 1–24 hours. "In Review" is normal. Don't touch it while reviewing.
Phase 06 of 07
Install Your Pixel
The pixel tells Meta who bought — so it finds more people exactly like them. Without it, you're spending blind. With it, the algorithm gets smarter with every sale.
01
What the pixel does
And which platforms support it
›
When someone buys, the pixel fires a Purchase event. Meta records who that person is and finds more like them. More purchases = smarter + cheaper ads over time.
Platform RequirementsStan Store (all plans ✓) · Beacons Creator Plus ($30/mo ✓) · Your own website (✓)
02
Create your pixel in Ads Manager
Events Manager → Connect Data → Web
›
Video Walkthrough — Pixel Creation & Installation
▶
Meta Pixel Setup Walkthrough
Replace this with your YouTube embed URL
✓
Ads Manager → left column → Events Manager✓
+ Connect Data → Web → Next✓
Create New Dataset → name: "[YOUR NAME] Sales Funnel Pixel"✓
See other ways to set up → Set up manually → Meta Pixel only✓
Copy the pixel code — save in a notes doc✓
Find your unique 15–16 digit Pixel ID inside the code03
Install on your storefront
Platform-specific steps
›
Stan Store
Settings → Integrations → Meta Pixel → paste Pixel ID. Requires Creator Pro ($99/mo) — not included on the base $29/mo plan. Done in 60 seconds.
Beacons
Settings → Tracking Pixels → paste Pixel ID in both Link in Bio AND Store fields. Creator Plus required.
Your Own Site
Paste full pixel code into <head> of your sales page. Most powerful option for scaling.
No Pixel Yet?
Run a Traffic campaign instead of Sales while you get set up. Less optimized but still works.
04
Verify your pixel is firing
Meta Pixel Helper Chrome extension — 2 minutes
›
✓
Search "Meta Pixel Helper" in Chrome Web Store → Install (free)✓
Open your product sales page in Chrome✓
Click the Pixel Helper extension — look for a green "1"✓
No green after 24 hours → recheck Pixel ID and platform settings
Phase 07 of 07
Your AI Prompt Kit
Every piece of copy you'll ever need — ad creatives, DM scripts, objection handlers, upsell pages — generated in seconds. Your unfair advantage over everyone running this manually.
01
Ad copy generator
5 variations across different hook angles
›
✦ AI Prompt — Ad Copy Variations
"Write 5 Instagram ad copy variations for [PRODUCT NAME] at $[PRICE]. Target: [AUDIENCE]. Main result: [RESULT].
Each variation must:
- Be under 100 words
- Lead with a hook strong enough to work as a standalone headline
- End with a CTA to comment [KEYWORD]
Write one ad per angle — curiosity, specific result/proof, pain point, social proof, and urgency/scarcity — so each ad would attract a genuinely different type of buyer, not just reworded versions of the same pitch.
Rules: Conversational tone, like a normal person talking, not an ad agency. Max 1 emoji per ad. No stacked exclamation points. Each ad should pass this test: if I covered up the product name, could I still tell which angle this is?"
→ Paste into ChatGPT, Claude, or your AI tool of choice
Each variation must:
- Be under 100 words
- Lead with a hook strong enough to work as a standalone headline
- End with a CTA to comment [KEYWORD]
Write one ad per angle — curiosity, specific result/proof, pain point, social proof, and urgency/scarcity — so each ad would attract a genuinely different type of buyer, not just reworded versions of the same pitch.
Rules: Conversational tone, like a normal person talking, not an ad agency. Max 1 emoji per ad. No stacked exclamation points. Each ad should pass this test: if I covered up the product name, could I still tell which angle this is?"
02
Objection handler scripts
For DMs, comments, and story replies
›
✦ AI Prompt — Objection Handlers
"Write responses to these 6 DM objections for my $[PRICE] product [PRODUCT NAME]:
1. 'Is this a scam?'
2. 'I don't have a following'
3. 'I'm not tech-savvy'
4. 'I don't have money for ads'
5. 'I've tried something like this before and it didn't work'
6. 'Can I see results first before buying?'
For each response:
- Under 60 words
- Address the real fear behind the objection, not just the surface words
- End with a soft CTA that re-opens the conversation, not a hard close
Tone: warm, like a friend reassuring someone, never defensive or salesy. Don't over-explain or get into a debate — acknowledge the concern, give one clear reason it's not a dealbreaker, move forward."
→ Paste into ChatGPT, Claude, or your AI tool of choice
1. 'Is this a scam?'
2. 'I don't have a following'
3. 'I'm not tech-savvy'
4. 'I don't have money for ads'
5. 'I've tried something like this before and it didn't work'
6. 'Can I see results first before buying?'
For each response:
- Under 60 words
- Address the real fear behind the objection, not just the surface words
- End with a soft CTA that re-opens the conversation, not a hard close
Tone: warm, like a friend reassuring someone, never defensive or salesy. Don't over-explain or get into a debate — acknowledge the concern, give one clear reason it's not a dealbreaker, move forward."
03
Ad scaling cheat sheet
When to scale, stop, or test a new creative
›
| Situation | What To Do |
|---|---|
| Day 1–3, no sales | Wait. The algorithm needs 48–72 hours to optimize. Do not touch it. |
| Day 3, no sales + high CPC | Test a new hook. Your video isn't stopping the scroll. |
| 1–2 sales in first 3 days | Leave it running. Let pixel collect more purchase data before scaling. |
| Profitable after 7 days | Increase budget 20% every 3–5 days. Never double overnight. |
| CTR dropping week 2+ | New reel, same offer. Duplicate the ad set with fresh creative. |
| Consistently profitable | Scale to $20–$50/day. Add second ad set with different hook angle. |
04
Post-purchase upsell page copy
Turn a $27 buyer into a $54–$74 customer
›
✦ AI Prompt — Upsell Page
"Write a post-purchase upsell page for someone who just bought [PRODUCT NAME] at $[PRICE]. Upsell: [UPSELL PRODUCT] at $[UPSELL PRICE].
Structure:
1. Open with a genuine congratulations — they just made a good decision, acknowledge that
2. Pivot with: 'Before you go — one thing that makes this even easier...'
3. Three bullets explaining the upsell, each framed as removing a specific friction point from using the main product, not just 'more value'
4. Urgency line — this exact offer disappears once they leave this page
5. Clear CTA with two buttons: 'Yes, add this' and 'No thanks, take me to my purchase'
Tone: helpful, like a single recommendation from someone who already has their best interest in mind — not a hard upsell. Under 200 words total."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Structure:
1. Open with a genuine congratulations — they just made a good decision, acknowledge that
2. Pivot with: 'Before you go — one thing that makes this even easier...'
3. Three bullets explaining the upsell, each framed as removing a specific friction point from using the main product, not just 'more value'
4. Urgency line — this exact offer disappears once they leave this page
5. Clear CTA with two buttons: 'Yes, add this' and 'No thanks, take me to my purchase'
Tone: helpful, like a single recommendation from someone who already has their best interest in mind — not a hard upsell. Under 200 words total."
05
30 days of reel content ideas
Never run out of things to post
›
✦ AI Prompt — 30 Content Ideas
"Give me 30 Instagram reel ideas for someone selling [PRODUCT TYPE] to [AUDIENCE], organized as a posting calendar.
Distribute across these categories so the grid stays balanced — not all selling, not all education:
- 8 educational (teach one specific thing my audience doesn't know)
- 6 social proof (results, testimonials, screenshots — use placeholders if I don't have real ones yet)
- 6 behind the scenes (my process, my day, building in public)
- 5 myth-busting (call out a common wrong belief in my niche)
- 5 direct selling (clear pitch with CTA)
For each idea give me:
1. The hook — exact text for the screen overlay
2. A one-sentence caption angle
3. Which category it falls under
Number them 1–30 in suggested posting order, not grouped by category — so it reads as a ready calendar, not a sorted list."
→ Paste into ChatGPT, Claude, or your AI tool of choice
Distribute across these categories so the grid stays balanced — not all selling, not all education:
- 8 educational (teach one specific thing my audience doesn't know)
- 6 social proof (results, testimonials, screenshots — use placeholders if I don't have real ones yet)
- 6 behind the scenes (my process, my day, building in public)
- 5 myth-busting (call out a common wrong belief in my niche)
- 5 direct selling (clear pitch with CTA)
For each idea give me:
1. The hook — exact text for the screen overlay
2. A one-sentence caption angle
3. Which category it falls under
Number them 1–30 in suggested posting order, not grouped by category — so it reads as a ready calendar, not a sorted list."
ALL 7 PHASES COMPLETE ✦